How to Read Job Advertisements
- chapter excerpt -
Many job applications are unsuccessful because
applicants do not read job advertisements accurately.
Consequently, they do not familiarize themselves
with the job requirements. In order to separate
the wheat from the chaff as early as possible in
the job application process and to avoid unnecessary
work for both the applicant and the employer, an
applicant should be able to fulfill at least 80%
of the listed requirements and identify with the
job conditions. If you feel anxious about one of
the main listed requirements, it is better to resist
applying for the job.
The Job Advertisement
of whether you are searching on the Internet or
in printed materials, a classic, good job ad will
tell you the following:
- "Wir sind ..." ("We
... the self-introduction of a business
gives you information on the branch in which the
business is involved, tells you which products
or services are sold, and mentions the size, market
placement and location of the business.
suchen ..." ("We are looking for...")
job description states a job title and explains
the area of responsibiity and addtional work conditions,
such as the starting date.
- "Wir erwarten
..." ("We expect...")
... the job
requirements and qualifications that an applicant
must fulfill: level of formal education, job experience,
addtional qualifications and any soft skills or
personal details, such as age.
- "Wir bieten
..." ("We offer...")
... any special
benefits, such as an above average salary, a company
car, reimbursements for moving costs, and any out
of the ordinary social benefits.
- "Wir bitten
..." ("We request...")
about what you should include in your application
(one page resumes only, references, etc.), the
application process, as well as the name and telephone
number of the contact person, reference word or
code to list in the address, etc.
Reading and processing
Here are a few tips for systematically
going through job ads:
- Cut the job ad out
of the paper or print it out from the Internet.
(Do not forget to note the source and the date
of the ad!)
- 2. Highlight any key words and check
the ad for the following information:
Take notice of the ad's size, the word-choice
and the image that it sends. Depending on whether
you interpret the ad as sober and technical or
relaxed and cool, tells you a lot about the image
and tone that the company wants to project. The
size of the ad tells you how much value the company
places on the job being offered.
to the statements that are listed in the advertisement.
To make an initial decision on applying or not,
concentrate on the degree to which your profile
corresponds to the requirements and whether you
can see yourself in the position. Also, pay attention
to age requirements. If you are well over the
age limit, your application will not go far.
Also, keep in mind the lower salaries of younger
What seem to be the primary (must-have)
requirements and what seem to be the secondary
(nice-to-have) requirements for the job?
on these criteria, evaluate your profile. How
well do you realistically fulfill these requirements?
(-- , - , o , + , + +).
While doing this evaluaiton,
do not forget to consider your strengths, weaknesses,
interests, and main qualifications. Will the
job support and use your abilities or does the
employer have other priorities? If yes, how can
you make up for any discrepancies between your
profile and the job requirements?
what you have discovered by comparing your profile
with the job ad, come up with three to five arguements
for your cover letter:
- Which company
is looking for employees? Have you ever heard of
it? What is their branch of expertise? How big
is the company? Are they known for anything in
- What is the position to be
- What are the tasks involved in
the job? What does the job profile tell you?
qualifications and how much experience should
an applicant have? (Evaluate in order of importance.)
there an age limit?
- Are there chances
for career development?
- Which financial
incentives are offered?
- How should an
applicant contact the employer?
the applicant send a short, one-paged application
or a complete application?
- Is there
an application deadline?
- Are telephone
- Can you request your
- Is the earliest starting
- • Is there a restriction
Do not forget
to take down any questions while going through
the the job ads. Call the company and ask about
any questions that you have or about anything
that is not clear in the advertisement. Also,
keep questions in mind for the interview, and
always be prepared to answer the question, " Why
should we hire you instead of someone else?"
- Why are you perfect for this
job, and why should the employer hire YOU
instead of someone else?
- Why do you
personally see an opportunity in this job,
and why exaclty do you want to have THIS
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